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about us

click on the links below to learn more: 

i. QED story

ii. what does QED mean?

iii. how it works?

iv. what's not in our products

v. proud to be australian

vi. our commitment to the environment

vii. our social conscience  

i. QED story

 

once upon a time. a girl had a dream.

the girl became a woman and the woman became a pharmacist.

and the pharmacist wanted to use her knowledge, talent and experience to assist other women who shared her dream to enhance and beautify skin through the application of natural ‘good for you’ and ‘good for the planet’ skincare.

and as the woman became a mother and a worker and a provider her dream became a reality and the reality became QED Customised Skincare.

simply put, the aim of the girl who saw her dream become a reality, are for others like her - who want to feel good about themselves and have a healthy respect for their skin and what they apply on it - to have the ability to create their own personalised skincare.

and if enough women, men and families share that ideal then the girl behind the dream behind QED will live happily ever after.

bedtime stories aside, how was QED skincare born?

the ‘girl who had a dream’ has worked as a community pharmacist in sydney since 1997 as well as a couple of years in the big apple.  living in new york gave me a new perspective on customer service.  the customer was always right, (really!) and shopping was fun.  more importantly, in such a competitive (& loud) market, it taught me about listening to the customer.
returning to sydney & back to my old pharmacy jobs, i kept hearing the same requests from customers.  they wanted natural skincare.  they wanted affordable skincare.  they wanted effective skincare.  they wanted all of these as well as beautiful textures, gorgeous scents & to be suitable for their sensitive skin.  they wanted all of these as well as recyclable, biodegradable…oh yeah & also fun..  hey, i thought why not.  i also noted, that people bought their skincare with their nose.  the first thing everyone does when they choose skincare, is inhale…the scent.  since i was starting from scratch, i figured that i could try and meet as many of the customer ‘wants’ as possible.

& so, customised skincare was born, or rather built to service what you, the customer wants. 

ii. what does QED mean?

we get asked by many of our customers where did the name qed come from? q.e.d. is shorthand for the latin phrase "quod erat demonstrandum" which translates as, "thus it is proven". the phrase is written in its abbreviated form at the end of a mathematical proof, to signify that the proof is complete.

at QED we believe that great skincare should not be based on the latest ‘marketing department-designed’ ingredient, (which seems to disappear by next year).  rather, we have looked to known, proven ingredients like aloe vera & rosehip oil and exquisite ingredients like shea butter, jojoba oil & vitamin e, which melt so easily into your skin, leaving it soft & supple.  at QED you can trust that all the products have been formulated by a pharmacist using only premium natural ingredients.

iii. how it works?

customising your skincare is as easy as 1. 2. 3.

1) choose the right product for your skin type

2) at check-out  you can customise the scent for every product you have bought from one of our 13 signature scents (or if you have sensitive skin leave the product unscented).

3) your products will be prepared fresh, infused with the scent of your choice and shipped straight to your door or available for pick up at our store

iv. what's not in our products

at QED Customised Skincare we care about the ingredients and the efficacy of all our products. all products are inspired and designed by our pharmacist and have:

  • no artificial scents 
  • no artificial colouring
  • no animal products except honey
  • no mineral oil
  • no sulphates
  • no parabens
  • no formaldehyde

our products are simply made of premium natural ingredients that have been dermatologically tested on humans.

v. proud to be australian

QED Customised Skincare is australian designed, made and owned

 

 

vi. our commitment to the environment

at QED Customised Skincare we recognise our responsibility to the environment. all our products are biodegradable and our packaging is either recyclable or reusable. we try to avoid excess packaging like boxes and cello.

vii. our social conscience

customers often ask us why we are already supporting charities even though we are still new.  as parents as well being in the public eye, we feel it is important to lead by example.  even through our market research groups, we managed to raise $2,000 for cancer council. 

our major charity project at the moment is the neo-natal intensive care unit at the royal hospital for women in sydney. The Royal Hospital for Women Foundation is a registered charity committed to raising vital funds for research, education and special needs. It cares for over 800 premature and critically ill babies every year. click here to learn more about this vital founation

we have also been involved in a number of different programs, like EnCA at Westmead Children’s Hospital, where we spent time providing much-needed distraction for families of child dialysis patients.